- Scalable and personalised platform to release first of its kind Augmented Reality (AR) Experiences for consumers
- The DRNK app allows consumers to experience AR for wine, beer and spirits on a different level
- Businesses are invited to sign up with special pricing ahead of the global launch in September
Singapore, July 29, 2019 /PRNewswire/
Omniaz, the Alcoholic Beverage Technology company will launch DRNK in September, globally. DRNK (Drink, Rewards, Network, Knowledge) redefines how brand owners, distributors and merchants market to consumers through beverage products via the DRNK application. Driven by technology and data, it offers a personalized and interactive channel via Augmented Reality that businesses can control and manage.
Ease of Use and Benefits to Consumers
DRNK combines all wine, beer and spirits bottles in one app. Consumers don't need to download different apps and all AR Experiences for brands are combined. DRNK offers more than just the playful part of AR - consumers can read detailed information about tastings notes or the producer itself. By simply aiming their mobile camera via the DRNK app at the label, information around food pairings, aromas, videos and more, directly appear on top of the label in Augmented Reality. This makes the consumption of content easy, engaging and memorable. Consumers are also able to engage and gamify via the app for rewards. The more a consumer interacts with the app, the easier it gets for the consumer to select, consume and try out new products, particularly in Asia where the cuisine is very unique. Decision making for purchases becomes much easier.
For Brands and Businesses
Businesses can easily manage and change content around their products through the DRNK Platform. For brand owners or producers, one of the biggest challenges lies in differentiation, or how to stand out from all the other bottles and brands in the market both online and even on the shelf. AR content offers them a new level of differentiation and brings storytelling to retail's point of purchase. It also aids in building brand engagement and improving perception. Through this engagement, DRNK is also able to offer to brands insights and analytics about products and consumers interaction - which is currently non-existent. Businesses are invited to sign up with special price offering as part of DRNK launch clients.
Regional and global producers, distributors and merchants are currently signing up to release their own customized Augmented Reality Experience for their customers. Lukasz Piotrowski, Founder & CEO of Omniaz, explained at the RPB Asia event: "We've received a large amount of interest from the industry during VinExpo Bordeaux and RPB Asia and we are signing up launch clients at the moment."
The platform serves to manage and create all the products and its Augmented Reality Experiences. According to Statista, the Augmented Reality market is estimated to grow to almost 200bn USD by 2025, and the technology holds big potential for retail marketing. DRNK is a new marketing channel, connecting both the physical and digital worlds, allowing brands to go beyond the label and create personalised experiences. Full analytics, market benchmarks and knowing the location of bottles drive the focus on ROI. Besides consumer engagement combined with education, the platform can apply and target AR also for business events such as wine tastings, events or trade fairs. The solution tackles inherent market challenges for both consumers and businesses.