Bordeaux Wine Brands Embrace Augmented Reality Technology to Reach Consumers

In the face of COVID-19, many business owners have had to quickly adapt new technology in order to keep up with consumer demands. Closure of physical stores for non-essential businesses has led to a change in shopping habits, forcing businesses to rethink the way they retain their customers and keep them engaged.

In challenging and uncertain times like now, fortune favours the bold.

Which is why two Bordeaux wine brands — Château Croix de Labrie and Château Sainte-Marie — have chosen to embrace augmented reality (AR) technology in an effort to connect with consumers.