DRNK augmented reality app set for 2020 roll-out

A new augmented reality (AR) app, designed to give consumers more information about wine, beer and spirits brands, has been scheduled for its global launch next year.

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DRNK, developed by Singapore-based start-up Omniaz, aims to use both AR and AI in a way that can drive sales. The app allows consumers to access a range of information - from basic product details such as origin, aromas, tasting notes and recommended food pairings, as well as digital marketing assets such as brand videos and e-commerce links.

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The app can also be used for staff training, marketing campaigns and to gain consumer insights.